I have long been a fan of Woot – a company that sells just one thing a day very, very cheaply. They have always been a little Maverick and a touch anarchic….so when they got bought by Amazon many people felt they had sold out.
This video is a fantastic example of how marketing and communications has changed through the use of the web and social media.
Well done to everyone at Woot – you deserve a well earned break.
Paul Lanzarotti
paullanzarotti@gmail.com
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Tags: amazon, values, woot, woot monkey, woot sold
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